According to this article in VNExpress, Aoen, the largest retailer in Asia, plans to expand from six to sixteen malls in Vietnam in 2025. Aeon has invested more than $1.18B in malls and supermarkets in Vietnam. Also, Aeon is developing fast-fashion chain in Vietnam, competing directly with H&M and Uniqlo brands, as part of growth strategy in the most important market.
As a member of Comprehensive and Progressive Agreement for Trans-Pacific Partnership, Vietnamese government will ease the requirement for foreign investment to Vietnam, which will create more opportunities for foreign investors.